The Next Evolution of Edge of Ether
A Vulnerable Glimpse Behind the Veil
When Edge of Ether was in the birthing portal, I built it from what I knew. I had run a boutique before. I understood sourcing, styling, the mechanics of Shopify. I thought: maybe this time I can be smarter, more efficient... I can build something beautiful, quick, and profitable. Maybe I can whip up success out of thin air.
But as we all know, that’s not how soul work works.
Three months post-launch, the rosy lens came off. And while I’m proud of what I’ve created, I can’t ignore the deeper truth: my bank account isn’t full, and neither is my heart.
Lately, I’ve been haunted by a quiet, urgent whisper:
"Find your sacred work. Answer the real calling."
I’ve wrestled with the questions many of us do:
- How do I know this is my “purpose”?
- What if I’ve missed my window?
- Am I so busy trying to “make it work” that I’m missing the path I’m meant for?
This pressure to get it right, to build something perfect and aligned is heavy. But life has shown me again and again that purpose isn’t a finish line. It’s a spiral. A remembering. An ebb and flow. Expansion, contraction, reimagining, rebirth.
I thought maybe I wanted to surrender it all. Move to the countryside, raise a few babies, and revel in the simplicity. But that wouldn’t be simple either, not for a woman like me at least. I’m a creator. And if I’m not creating, I’m slowly dying.
But here’s the thing I’ve realized:
Creating for algorithms feels like death.
Creating for her, for YOU - the woman I serve - brings me back to life.
Creating for algorithms feels like death.
Creating for her, for YOU - the woman I serve - brings me back to life.
So I’ve been remembering.
- What makes me feel alive?
- What has helped me transmute pain into power?
- What are the threads of my life that keep weaving themselves into my present?
And now the answer has arrived, crystal clear:
Edge of Ether is not just a fashion brand. She’s a Mother. A container. A movement. A return.
And she has four daughters:
- Ethereal Wardrobe — wearable magic to express the soul
- Sounds of the Soul — music, voice, and sound healing
- Ritual Gatherings — sacred events for expression and connection
- School of Self — teachings, tools, and community for coming home to yourself
This is the architecture of my inner world. These are the living, breathing parts of me that now want to be shared.
Because yes, I love fashion and expression. But I’ve also been on a path of coming home to my natural beauty. Of learning to be seen. Of dancing, singing, surrendering. Of sitting in women’s circles and listening for the collective heartbeat of womanhood. Of healing my body, tending to my nervous system, and honoring every season of the feminine - from maiden to crone.
And now, I want to build this with you.
Not just a shop. Not just a show.
But a sanctuary for the woman whose flame is flickering and ready to be fanned.
But a sanctuary for the woman whose flame is flickering and ready to be fanned.
She wants to feel full in her body, alive in her soul.
She wants to ground into this Earth experience while remaining anchored in the unseen.
She’s practical and mystical. Rooted and radiant.
She wants to support herself, fill her cup, and share the overflow only when she is nourished.
She wants to ground into this Earth experience while remaining anchored in the unseen.
She’s practical and mystical. Rooted and radiant.
She wants to support herself, fill her cup, and share the overflow only when she is nourished.
She’s not broken.
She’s remembering.
She’s remembering.
And so am I.
This next chapter of Edge of Ether is a return to truth, to soul, to simplicity. If you're here, thank you. I’m so glad we get to walk this next path together.
In devotion and discovery,
Taylor
Taylor